I’m Confused About: Who Thought THIS Was A Good Idea?
Context: You know that moment when you see a new product or your see/hear an ad that makes you bust out laughing because….well..did they really think through all the angles on this one? Yeah, this is about that.
Pepsi Throwback: Seriously? Did no one in the name-brainstorming meetings raise their hand and say, “You know, that makes me think of Pepsi Throw-Up. Maybe that’s not a good idea.” While it tastes pretty good, we’re calling it “Pepsi Upchuck” at the GreatWeirdness house.
Winn-Dixie: Connecting your food environment with the song, “Getting Better All the Time” does very little to instill confidence in me. How am I supposed to feel about the groceries I bought there before this became your ad slogan? How bad were things when you first started getting better? How much better are you now? Inquiring minds want to know. You can redecorate the inside of your store to make it look classy, but I’m still skeptical about food quality when you’re still using this slogan. How about you let me know when things are at their best..or great..and maybe I’ll come by again.
Dunkin Donuts: The latest TV commercial shows kids getting sucked into Saturday morning cartoons. It looks like an ad run by the American Pediatric Association to warn you about the dangers of letting your kids watch too much TV and turn into ADHD-riddled couch potatoes. Just when it looks like it may be “too late,” dad opens the door and breaks the spell by telling the kids he’s got a dozen donuts. The kids snap out of their trance and rush into the kitchen for a sugar-induced coma as part of their healthy breakfast. So, Dunkin, let me get this straight. You’re basically saying…”Hey parents, TV isn’t good for your kids, so why not give them something better…like sugary, fat-filled, carbohydrate load donuts. I’d prefer to not have my kid glazed over either way, but at this point, I’d rather let the munchkin watch an episode of “Super Why” then let her fill her stomach with enough sugar to ensure I’ll be frantic and frazzled trying to keep up with her.
So, how about you? What are the products/ads/etc. that make you wonder who thought it was a good idea?